UX design, 2014 - present SVT is the public service broadcaster in Sweden. I did the UX design for the native Apple and Android apps on mobile, tablet and TV. Recently I’ve also worked on content discovery and recommendations, using machine learning and editorial tools.
At SVT I work in agile multidisciplinary teams where much of the design is done on the fly together with the others in the team, as most work is done in mob. We work iteratively with design and user research, hypothesis testing, rapid prototyping, data analytics and A/B-testing are some tools I use in my work.
UX design, 2014 - 2016 As a product designer in a small hardware startup I had to do everything that was needed to make progress. From user testing Chinese prototypes on kids, storyboard the unboxing experience, design the website interactions to optimize conversion, guide the development of the apps, provide feedback to hardware manufacturers on everything from ergonomics to colors, et cetera, et cetera.
Tinitell won the Startup Accelerator Award at SXSW 2015 in the wearables category.
UX design, 2013 - 2015 Magine is an app with content from over 200 broadcast channels in one single place. I helped bring Magine from a small closed beta in Sweden to a commercial product in several European countries, Germany being the biggest market. As the only UX designer in a small startup this included product design strategy, personas, user research as well as hands on wireframing and prototyping for a truly multi-platform experience on mobile, tablet, web and TV.
TechCrunch described Magine back in 2013 as ”…what Apple should have done for the AppleTV”.
UX design, 2013 As an interaction designer at Magine I also worked with partners such as HBO Nordic. Prototype and UX designs for their mobile apps.
UX design, 2013 As Spotify attracted a broader audience, the need for a smooth on boarding experience became more important. I helped out with designs for both new ways to get started with the service as well as customer support and feedback.
UX design, 2011 - 2017 As a free lance designer I’ve worked with a number of Swedish companies designing everything from laid back TV experiences to banking. Clients include Spotify, Swedbank, AMF Pension, Post Nord, TV4, MagineTV, Svenska spel to name a few.