I am an UX designer with twenty years experience in crafting digital products. I’ve a broad experience ranging from laid back TV-experiences to complex banking apps. About ten years ago I left the design agency industry and have been working in agile multidisciplinary product teams ever since. I use an iterative approach to design and have experience in taking products from idea to market launch and beyond.
My work includes a lot of empathy for the user. What drives me is trying to understand the needs that users express but also the underlying needs that often are unstated. I have always used a mix of research and design and I see acting in the real world, through rapid prototyping, as an effective way to gain knowledge and insights about the user and the problem you’re trying to solve. I work hands on with both qualitative and quantitative data collection to validate my design hypothesizes.